“Statistics show that the male clothing sector was hardest hit, and this being our main production axis, we realized it was time to reorient. We significantly raised our ratio of women’s clothing, and signs are positive,” according to a statement for Business Standard by Anica Nisioi, the company’s General Manager.
In the first half of 2009, the turnover of the clothing producer based in the southeastern town of Braila dropped 16 percent, to RON 20.9 million (€4.9 mln), and registered losses worth RON 517,000 (€122,000), compared to turnover in the same period last year worth RON 24.9 mln and profit of RON 586,000. In the first six months, sales for export yielded RON 16.8 million (some €4 mln), or 80.7 percent of turnover, while the domestic market bought products worth some RON 4 mln (€954,000).
Since the end of June, Braiconf laid off 299 of its employees, down to 1,901. Its competitors are Sorste Focsani, Secuiana, Vastex, Pasmatex, Rifil Savinesti.
