The company registered a 20 percent increase in the first six months of the fiscal year and a six percent decline in sales in the March-August period, due to the international economic crisis. “Last September, we had increases of 20 percent, and it was clear that the sales target could amount to €110 million. Then, we had a six percent decline. I was surprised that the decline was merely six percent, considering we had information that the market dropped 27 percent,” IKEA Romania’s Retail Manager, Cornel Oprisan, told Business Standard.
On 1 September, the company raised the prices for about one third of its products. “Most of our products are imported. We tried to protect ourselves against exchange rate fluctuations, otherwise we would not have managed to maintain prices. We raised, maintained, or lowered the prices of some products; we are talking about one third for each category,” Oprisan said.
