Articole cu tag-ul: Boom, CNAS, Pharma, pharmacies, valentin-tarus

After a booming development, pharmacies switch to differentiation strategies

If independent pharmacists are relying mainly on proximity, chains have the budgets and the brands for coherent differentiation strategies. And another reason for trying to stand out is the market liberalization, expected for 2010. “We will see increasingly more ways in pharmacies to differentiate portfolios, turn customers into loyal clients, and individualize, in an attempt ...