Company officials said that the growth rate posted by Tymbark is above the average of the market, which rose 10 percent in the first six months of 2009, considering the sold volume is 70 million liters in April and May alone.
“The growth in turnover is due to investments made in launching new products, in promotions and marketing, and the brands in Tymbark’s portfolio,” the Chairman of Tymbark Maspex Romania, Krzyszcof Grabowski, said. At the end of Q1, the company was market leader on the nectar and cappuccino segments, according to company representatives.
The enterprise, part of the Polish Maspex Wadowice group, registered RON 215 mln (some €51 mln) in turnover last year, and expects a 20 percent rise for 2009, based on the production of the new factory in Vălenii de Munte (Prahova County – southern Romania), following an investment exceeding €30 mln.
“Romania is the group’s second-largest market, after Poland, in terms of generated net sales and the investments made here,” Grabowski added.
The value of the local non-carbonated natural juice market is estimated at over €120 mln, with Tymbark Maspex, URBB, Pepsi Americas, and Parmalat as main players.